Two Cowboys: Creating and Sharing Wild Adventures at Wild Life Distillery in Canmore, Alberta, Canada

The Wild Life

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Owning a business teaches you the hard facts of personal liberation and self-discovery. To travel is another way to do it. You quickly discover your limitations and learn to extend your boundaries. Both are expensive in commitment and cost, yet incredibly rewarding personal endeavours.

We are not talking about the "comfortable-all-expenses-paid-fake-margarita" kind of travel you do through the window of a car, coach or plane. Rather, the kind of travel that forces you to let go of your comforts, expectations, biases and requires you to actually interact with local people. The same applies to starting a real business where you are making something.

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There are similarities in the adventure of both travel and entrepreneurship. It requires a special kind of outlook in life that aligns with values such as self-respect, appreciation for originality, authenticity and anticipation.

Both cases require an unwavering commitment and a substantial effort to succeed. That is why it is easier to do it with a partner and a friend. When times are tough, which they inevitably are, it helps to have someone with similar values for support. Nothing tests the commitment in a relationship more than travel or being in business together. Both are life journeys that are better when shared.

To succeed in a partnership, it is crucial to have trust in each others’ abilities. There must be a shared understanding of each other's roles, responsibilities, and what each brings to the opportunity.

Successful partnerships are above all, guided by a shared vision and purpose. Partners have to work towards a common set of objectives. It builds trust and recognises the value and contribution each other makes. Partners must respect each other’s contributions and regard one another as equals. It promotes an atmosphere of learning and an open mindset and desire to invest in each other's skills and knowledge. If a partnership is going to succeed, there must be effective communication and constructive honesty in feedback.

It is such a partnership that we recognised when we met Matt Widmer and Keith Robinson at Wild Life Distillery in Canmore, Alberta. Both are world travellers that already shared a journey through South America. Both signed up for the wild life of entrepreneurship and making something.

Observations

According to them, everyone has an ideal life they would like to lead.  It can be an overwhelming notion to commit oneself to a process that will eventually result in this dream. However, with the knowledge that there is no right or wrong way to get there, and no guarantee that one will ever achieve it, they are at least certain that doing a little bit each day will move them closer to their ideal life goal.

At Wild Life Distillery they have made this approach to lifestyle and craft distilling their personal commitment. They are in constant pursuit of personal betterment on a path of continuous learning and growth. They are passionate about what they do in their life and in their newly founded business and don't waiver in any opportunity to share it with others.

We are encouraged by the energy of Matt and Keith, and really like their first Vodka that launched the business this past winter. We are sure to see a lot more come from these two makers as they explore the wonder of a wild life as they lubricate the journey with their beverage creations.

Hendrik van Wyk
Wild Cowboy

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